Jane Lawler has 30 years Marketing and Business development experience, working in large corporations, investor funded enterprises and family owned businesses at all levels from junior management up to Main Board Director.
Beginning her career in a science-based research and development role, Jane has a forensic approach to solving business challenges and routinely relies on analysing business data to drive evidence-based decisions when faced with business problems. Jane developed her business and marketing skills in the 1990s through Cranfield School of Management, Henley Management College, Irish Management Institute and the Chartered Institute of Marketing
Jane has run customer services teams, technical and regulatory development departments, international new product development groups and conceived and successfully launched online business in both business to business and business to consumer sectors
Jane’s most notable achievements have been in the creation and development of consumer brands for retail distribution in both the UK and across Europe. She has an unrivalled knowledge in the UK garden supply industry and has worked closely with retailers in the sector.
She has driven the brand and corporate marketing for some high profile businesses in the garden and leisure market sector where she ran sizeable teams and managed significant budgets. But she’s also used to applying her large business principles to much smaller enterprises who often benefit most from a disciplined approach to market planning.
I continue to develop and grow home and garden brands in the UK. Visit the case studies page to see how I have helped some household brands, as well as newcomers to the market.
What our customers think...
Jane is the complete marketing professional, able to understand and adapt company strategy to market dynamics with a fine eye & an ability to dissect complex data into forward thinking plans. It was a pleasure & an excellent learning experience working with Jane.
Jane is one of the most respected executives within UK garden retail. She has been successful at senior management level both at Bayer and Gardman and has earned wide recognition as President of GIMA, the manufacturers trade association. You can always count on Jane for a sound assessment and good straightforward advice.