Vivagreen, winners of the 2016 GIMA SeedCorn fund have appointed Diarmuid Gavin as their brand ambassador across their range of ‘free from’ home and garden products

It was a chance meeting at GLEE in September when Russell & Garrett Walsh, Joint Managing Directors at Vivagreen, bumped into their compatriot, Diarmuid Gavin which resulted in a new partnership for the Dublin-based business. Diarmuid was fascinated by the innovative technology and the environmental benefits of the Vivagreen range and keen to find out more.

Since their first meeting, Diarmuid has been instrumental in the development of the marketing campaign as well as getting first-hand experience of the products in his own home and garden.

“Like lots of people, I like to do what’s right for our fragile eco system. It’s not always easy to make the right choices. I’ve recently used a new range of products that have really helped me to be kind to my garden and the greater environment because the ‘FREE FROM’ range from Vivagreen is made entirely from natural plant materials” said Diarmuid

“The products are great quality and very effective – as good, if not better, than the conventional alternatives I’d been using. But the FREE FROM range from Vivagreen is all made from ingredients that break down into natural materials and then return nutrients to the soil. There’s no pesticides, plastics, biocides or harmful chemicals. The products are totally free from damaging ingredients so they’re safe around my family and pets, and they’re really kind to the soil also.

I choose FREE FROM products from Vivagreen whenever I can because I know I’m taking care of my family and doing my part for the care of the environment”

Diarmuid features in a new series of short videos explaining the benefits of MossOff and how to use it.  He’s also on all the in store point of sale and merchandising materials, highlighting the benefits of all the ‘free from’ range of home and garden products from Vivagreen. Stockists of the range can now benefit from a personalised version of the MossOff video for use in their own social media campaigns and on their websites and blogs.

MossOff Multi-Surface Concentrate is a new and totally unique biocide-free way of controlling moss and algae on all outdoor surfaces. The unique technology is chemical free and completely safe to children and pets as well as plant life and even fish and ponds. MossOff is also available in a special lawn care version with instructions on how to get the best results when controlling moss on turf.