insight & experience
Highly experienced business
marketing & communications
Why Lawler Associates
Jane Lawler is a UK garden products marketing consultant with a broad client base in the consumer garden & leisure market. Jane has 30 years Marketing and Business development experience, working in large corporations, investor funded enterprises and family owned businesses. She has worked at all levels from junior management up to Main Board Director.
She provides sound strategic advice and delivers down to earth and practical solutions to business development and marketing challenges for her clients. She is extremely well networked in the garden products, DIY and horticulture retail supply sector and supports her clients with hands on practical support as well as strategic business advice.read more
Jane helps clients manage corporate identity as well as developing product brands using a structured approach to research and insight to ensure that all business communications and marketing are well targeted and effective.
If required, Jane can also develop a full and detailed brief and manage the process of selecting and appointing the right creative and graphics partners, managing the process to ensure cost effective delivery of agreed communication goals. She has significant experience of working with several agencies with a track record in garden products marketing.read more
Identifying the most attractive opportunities and distilling these down to a concise and deliverable action plans is how Jane approaches business development for her clients.
Landscaping the market as part of the planning process ensures that your business is focused on the most lucrative opportunities. It also stops you wasting valuable resources. Jane will help you and your team establish priorities and remain focused on sales and profit. She’ll support you throughout the planning process for your own garden products marketing projectread more
Helping you to Identify and focus on key opportunities that drive your business growth
Building a strategic market plan that helps to deliver your overall business objectives
Identifying your key messages and building an effective communication plan for your business
Building a strong and compelling personality for your business or new product
New Product Development
Using insight and experience to get your new product positioning and pricing right
Supporting teams with new skills and processes to improve business performance
Without doubt we couldn’t have achieved what we have on Bloomin Amazing without Jane. It’s been a fabulous and fascinating journey with her so far, and I’m looking forward to more to come. She is an absolute force in the area she led us into, but managed to make the whole experience really enjoyable as well as productive. Nothing but respect for her skill set, and trust in her ability, but I quickly learnt when to bow to her experience!
I enjoy working with Jane, she has a straightforward approach and clear thinking on business challenges. She worked with us to develop a new brand and merchandising development plan, keeping the project focussed and in budget and helping us to manage the selection and appointment of the right creative graphic partners. More recently she has helped us specify an internal marketing resource and then went on to identify and attract the right person for the role. She continues to manage our trade communications and media relations as well as providing valuable external advise on a range of business issues when called upon. She knows our industry and talks our language.
I asked Jane to work with my team to build our business identity and corporate branding to help us penetrate new retail sectors and continue our growth plans. She originally came for an 8 week project and ended up staying for over 12 months during which time she developed a new brand identity and launched it very successfully both internally and externally. She drove the new identity through our whole communications package, including exhibitions, public relations, catalogues, sales presentations and even our showroom and the interior of the building.
With new processes and systems as well as new consumer brands and some exciting new products, our refreshed business image and exciting new corporate brand strategy, we have enjoyed unprecedented customer demand in the past few months. We had a record breaking turnover month in March and during May shipped more product from our warehouse than in any other month in our history.
I’m grateful to Jane for the significant part she played in our success and have no hesitation in recommending her.
Jane is the complete marketing professional, able to understand and adapt company strategy to market dynamics with a fine eye & an ability to dissect complex data into forward thinking plans. It was a pleasure & an excellent learning experience working with Jane.
Jane is one of the most respected executives within UK garden retail. She has been successful at senior management level both at Bayer and Gardman and has earned wide recognition as President of GIMA, the manufacturers trade association. You can always count on Jane for a sound assessment and good straightforward advice.
I originally invited Jane to help us look at our brand, and she quickly persuaded us to undertake a fundamental review of our entire customer-facing business strategy. Her approach was extremely thorough but with an appropriately light touch that enabled all the team to get on board with the process. She developed and conducted appropriate research as well as bringing her own intimate market knowledge to the business. She ran a disciplined process to identify the right creative partners and then managed them to deliver highly cost effective solutions for all our communications materials. We are very pleased with the overall results and already beginning to see the benefits in our order book. Jane worked tirelessly and professionally the results far exceeded our expectations in what I would undoubtedly class as a resounding success and would not hesitate to recommend Jane to other businesses facing similar challenges.
Jane has worked with us for the past year on a challenging business acquisition project. Her intimate knowledge of the UK and European market was critical to our financial modeling and this also meant that she was a pivotal part of the small team that successfully secured private equity funding for our ambitious project. She is able to bring clarity to complex market issues and proved to be a very effective communicator when presenting our proposals to financial executives with limited knowledge of the market. Her emotional intelligence and interpersonal style makes her a pleasure to work with.
Jane’s knowledge of her market, her clients and products means that every meeting is positive and productive. This allowed me as to provide the best service I can and help Jane achieve the goals she clearly defines for me as my client. A great communicator and relationship builder. A true professional who has the ability to understand what exactly needs doing to get the results a brand wants. Jane spearheaded the use of new media and fresh ideas. She saw the potential of our new digital offerings and under her direction, her brand invested in them early to put themselves ahead of the competition. Jane is dynamic, direct and driven as well as being a pleasure to work with.
Over lockdown when business was a bit slow, I spent some time ‘sharpening the saw’ (Covey’s 7 habits) and completed a CIM sponsored training week (yes a whole week on Zoom) on all aspects of digital web and social media marketing techniques. It’s an area I have been very comfortable to recommend to my clients,September 30, 2020
Marketing budgets are being cut all around. IPA Bellweather reported recently that companies are planning the deepest cut in marketing expenditure since the financial crisis of 2008/9. Largest cuts are in market research, events (unsurprisingly) and public relations. But advertising, sales promotion and direct marketing are also suffering. But past experience tells us that cuttingJuly 15, 2020
It’s been a roller coaster few weeks for the gardening sector. Everyone has had to adapt to the Coronovirus restrictions, but it’s great to see garden centres buzzing with customers. It’s been a bumpy ride for suppliers too, and I think it will be a while before they can return to anything approaching normality. TheirJune 2, 2020
The new order Following the great news that garden centres can open again, this week I’ve been thinking about how garden product suppliers and their customers will interact as we slowly come out of lockdown and begin the journey back to normal trading. How might our reliance on the pivotal, pre-season hiatus change this year?May 13, 2020