Unrivalled market
insight & experience

Highly experienced business
development consultancy

First class
marketing & communications

Looking for a First-Class business development Consultant?

Why Lawler Associates

Jane Lawler is a UK garden products marketing consultant with a broad client base in the consumer garden & leisure market. Jane has 30 years Marketing and Business development experience, working in large corporations, investor funded enterprises and family owned businesses. She has worked at all levels from junior management up to Main Board Director.

She provides sound strategic advice and delivers down to earth and practical solutions to business development and marketing challenges for her clients. She is extremely well networked in the garden products, DIY and horticulture retail supply sector and supports her clients with hands on practical support as well as strategic business advice.

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Strategic Marketing

Jane helps clients manage corporate identity as well as developing product brands using a structured approach to research and insight to ensure that all business communications and marketing are well targeted and effective.

If required, Jane can also develop a full and detailed brief and manage the process of selecting and appointing the right creative and graphics partners, managing the process to ensure cost effective delivery of agreed communication goals. She has significant experience of working with several agencies with a track record in garden products marketing.

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Business Consultancy

Identifying the most attractive opportunities and distilling these down to a concise and deliverable action plans is how Jane approaches business development for her clients.

Landscaping the market as part of the planning process ensures that your business is focused on the most lucrative opportunities. It also stops you wasting valuable resources. Jane will help you and your team establish priorities and remain focused on sales and profit. She’ll support you throughout the planning process for your own garden products marketing project

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Business Development

Helping you to Identify and focus on key opportunities that drive your business growth

Market Planning

Building a strategic market plan that helps to deliver your overall business objectives

Marketing Communications

Identifying your key messages and building an effective communication plan for your business

Branding Strategies

Building a strong and compelling personality for your business or new product

New Product Development

Using insight and experience to get your new product positioning and pricing right

Business Mentoring

Supporting teams with new skills and processes to improve business performance

Your outsourced management,
bringing strategic clarity



Delivering cost effective results
for your business

Latest news

  • Facebook fumblings

    Over lockdown when business was a bit slow, I spent some time ‘sharpening the saw’ (Covey’s 7 habits)  and completed a CIM sponsored training week (yes a whole week on Zoom) on all aspects of digital web and social media marketing techniques. It’s an area I have been very comfortable to recommend to my clients,

    September 30, 2020
  • Time to hold your nerve?

    Marketing budgets are being cut all around. IPA Bellweather reported recently that companies are planning the deepest cut in marketing expenditure since the financial crisis of 2008/9. Largest cuts are in market research, events (unsurprisingly) and public relations. But advertising, sales promotion and direct marketing are also suffering. But past experience tells us that cutting

    July 15, 2020
  • New customers and old customers with a new attitude

    It’s been a roller coaster few weeks for the gardening sector. Everyone has had to adapt to the Coronovirus restrictions, but it’s great to see garden centres buzzing with customers. It’s been a bumpy ride for suppliers too, and I think it will be a while before they can return to anything approaching normality. Their

    June 2, 2020
  • Will gardening pre-season look different this year?

    The new order Following the great news that garden centres can open again, this week I’ve been thinking about how garden product suppliers and their customers will interact as we slowly come out of lockdown and begin the journey back to normal trading. How might our reliance on the pivotal, pre-season hiatus change this year?

    May 13, 2020

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