Unrivalled market
insight & experience

Highly experienced business
development consultancy

First class
marketing & communications

Looking for a First-Class business development Consultant?

Why Lawler Associates

Jane Lawler is a UK garden products marketing consultant with a broad client base in the consumer garden & leisure market. Jane has 30 years Marketing and Business development experience, working in large corporations, investor funded enterprises and family owned businesses. She has worked at all levels from junior management up to Main Board Director.

She provides sound strategic advice and delivers down to earth and practical solutions to business development and marketing challenges for her clients. She is extremely well networked in the garden products, DIY and horticulture retail supply sector and supports her clients with hands on practical support as well as strategic business advice.

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Strategic Marketing

Jane helps clients manage corporate identity as well as developing product brands using a structured approach to research and insight to ensure that all business communications and marketing are well targeted and effective.

If required, Jane can also develop a full and detailed brief and manage the process of selecting and appointing the right creative and graphics partners, managing the process to ensure cost effective delivery of agreed communication goals. She has significant experience of working with several agencies with a track record in garden products marketing.

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Business Consultancy

Identifying the most attractive opportunities and distilling these down to a concise and deliverable action plans is how Jane approaches business development for her clients.

Landscaping the market as part of the planning process ensures that your business is focused on the most lucrative opportunities. It also stops you wasting valuable resources. Jane will help you and your team establish priorities and remain focused on sales and profit. She’ll support you throughout the planning process for your own garden products marketing project

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Business Development

Helping you to Identify and focus on key opportunities that drive your business growth

Market Planning

Building a strategic market plan that helps to deliver your overall business objectives

Marketing Communications

Identifying your key messages and building an effective communication plan for your business

Branding Strategies

Building a strong and compelling personality for your business or new product

New Product Development

Using insight and experience to get your new product positioning and pricing right

Business Mentoring

Supporting teams with new skills and processes to improve business performance

Your outsourced management,
bringing strategic clarity



Delivering cost effective results
for your business

Latest news

  • How robust will gardening market growth prove to be when we get back to ‘normal’​?

      Recent data from HTA shows how the gardening category has recovered from the early garden centre closures of April and May. Sales of all gardening products are now 2% ahead of the same time last year, despite 8 weeks of closure in the first lockdown. So, it seems reasonable to go forward into 2021

    January 20, 2021
  • Meet the new Managing Director for AMES UK

    AMES UK appointed Paul North to the role of Managing Director for their UK and Ireland business in early 2020, but within 3 weeks of starting his new role, Paul faced the monumental challenges of a global pandemic and a national lockdown.  Despite these distractions, he’s driven an ambitious programme of strategic development designed to

    December 14, 2020
  • Facebook fumblings

    Over lockdown when business was a bit slow, I spent some time ‘sharpening the saw’ (Covey’s 7 habits)  and completed a CIM sponsored training week (yes a whole week on Zoom) on all aspects of digital web and social media marketing techniques. It’s an area I have been very comfortable to recommend to my clients,

    September 30, 2020

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