Building the full category offer in landscaping

I’ve been working with Kelkay for well over 12 months now, helping with their brand review process through research and insight, strategic planning, graphics and design and finally the delivery of a fantastic new product range with new packaging and new point of sale for the range of aggregates and water features.  With widening appeal from these expanded ranges in aggregates, paving and water features, Kelkay now has a leading category offer for 2017. Here’s a brief insight into the new products on offer.

With approaching 100 new lines for 2017 Kelkay has been highly creative with their new ranges aiming to broaden the appeal of landscaping projects to a wider audience including less experienced gardeners and those with smaller spaces to care for.

In the aggregates category, there’s three new regular colours and textures to add to the growing range including a fashionable shiny Black Slate. Kelkay has also added four new ‘Rockin Colour’ shades which introduce a vibrant statement including the bold Lime Time. The whole range is available in standard large bags or bulk bags for home delivery.

The New Pot Toppers range, packed in smaller bags that are easy to carry home, has been launched to cater for indoor and patio gardeners who need just small quantities of coordinating stone or gravel for containers. It comes in a selection of 8 different colours – the subtle shades of natural stones are smooth, semi-polished and tactile whilst the vibrant gravels are in the same bold tones from the Rockin Colour pallete to suit both traditional and modern designs.

Kelkay’s new Artificial Grass is available in Classic and Luxury as well as 3 bright jewel coloured  play grass variants. It’s easy to stock and merchandise in space saving display boxes.

In the Borderstone paving range, Kelkay has added the contemporary-styled Sawn Limestone in two sizes with sawn edges to give a beautiful smooth surface with minimum joints. And in natural Sandstone they’ve added random stepping stones in five variants of shape and colour, plus two additional edging stones

To enhance their range of cool contemporary cobblestones they’ve added the Granite Star in two tone grey.

A total of 49 new fountain designs have been added to the Easy Fountain range, including lots more modern and contemporary designs as well as new pond fountains themed around animals.

Finally, the sophisticated Henri range of real stone water features sees five new classical additions.

To find out more about Kelkay’s range of decorative aggregates and their other successful garden landscaping brands, go to www.kelkay.com or e-mail the general enquiries office on salesenquiries@kelkay.co.uk or call 01405 869333