Branding Strategies

The personality and values projected by your brand are critical to delivering your business goals. Branding is not just about your logo, it should pervade every aspect of your business and all the customer touch points. I’ll take you through a process to identify your business core values and beliefs and then turn these into a branding strategy that supports your business plan.

Identification of desirable target audience and consumer profiles

Analysis of existing customer brand awareness, perceptions and associations

Customer research and insight programmes to identify competitor strength and weaknesses and help refine existing brand proposition to improve competitiveness

Development of concise creative briefs and evaluation of creative pitches to identify the most cost effective solutions

Creation of highly compelling and engaging brand assets

See what Matthew Appleby has to say about re branding in the garden industry in a recent edition of Horticulture Week

Why companies choose us

Strategic approach

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