The personality and values projected by your brand are critical to delivering your business goals. Branding is not just about your logo, it should pervade every aspect of your business and all the customer touch points. I’ll take you through a process to identify your business core values and beliefs and then turn these into a branding strategy that supports your business plan.
Identification of desirable target audience and consumer profiles
Analysis of existing customer brand awareness, perceptions and associations
Customer research and insight programmes to identify competitor strength and weaknesses and help refine existing brand proposition to improve competitiveness
Development of concise creative briefs and evaluation of creative pitches to identify the most cost effective solutions
Creation of highly compelling and engaging brand assets
What our customers say...
Without doubt we couldn’t have achieved what we have on Bloomin Amazing without Jane. It’s been a fabulous and fascinating journey with her so far, and I’m looking forward to more to come. She is an absolute force in the area she led us into, but managed to make the whole experience really enjoyable as well as productive. Nothing but respect for her skill set, and trust in her ability, but I quickly learnt when to bow to her experience!
I enjoy working with Jane, she has a straightforward approach and clear thinking on business challenges. She worked with us to develop a new brand and merchandising development plan, keeping the project focussed and in budget and helping us to manage the selection and appointment of the right creative graphic partners. More recently she has helped us specify an internal marketing resource and then went on to identify and attract the right person for the role. She continues to manage our trade communications and media relations as well as providing valuable external advise on a range of business issues when called upon. She knows our industry and talks our language.
I asked Jane to work with my team to build our business identity and corporate branding to help us penetrate new retail sectors and continue our growth plans. She originally came for an 8 week project and ended up staying for over 12 months during which time she developed a new brand identity and launched it very successfully both internally and externally. She drove the new identity through our whole communications package, including exhibitions, public relations, catalogues, sales presentations and even our showroom and the interior of the building.
With new processes and systems as well as new consumer brands and some exciting new products, our refreshed business image and exciting new corporate brand strategy, we have enjoyed unprecedented customer demand in the past few months. We had a record breaking turnover month in March and during May shipped more product from our warehouse than in any other month in our history.
I’m grateful to Jane for the significant part she played in our success and have no hesitation in recommending her.