Marketing planning

Marketing is only one of the business tools you must master to help reach business objectives and it should never be a goal in its own right. Sales strategies cascade from your market plan. I will drive and support your planning process to ensure that marketing and sales are integrated and pulling together to meet your business goals and financial targets

Company analysis and establishing agreed business goals to make sure everyone and everything is pulling in the right direction

Customer landscape analysis to identify opportunities and ensure sales resources are optimally allocated

Competitor analysis to help identify market gaps and complete your business SWOT (that’s your Strengths and Weaknesses as well as the external Opportunities and Threats)

Category analysis to demonstrate where development opportunities lie and how to exploit them

Consumer insight that guides product pricing and positioning approach

Why companies choose us

Strategic approach

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Results driven

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