Marketing Communications

Marketing Communications

Deciding on the key messages and evaluating available media are the first steps in building a communication plan. The short video I developed for Conservation Grade is a good example of how you can build a cost effective campaign on which to base your communications plan.

I’ll help with writing the creative and communication briefs and evaluate the pitches and proposals from your suppliers to make sure you get real value for money from your marketing investment, however modest, and follow up with an evaluation of the return on investment.

  • Development of targeted and affordable communications plans with clear and measurable objectives
  • Creation of communication briefs and selection of cost effective candidate creative agencies
  • Management of production and delivery of campaigns and measurement of results against agreed goals

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